Beryl Agency | Brand Name

brand name

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at beryl agency, we don’t just name brands— we craft identities that speak. each name is rooted in strategy, culture, and design, making sure your audience doesn’t just recall it— they feel connected to it.

our deep understanding

our visionary clients

our deep understanding

of the essential role of

visual identity and digital in business.

about brand name

our visionary clients

partner with us because of

visual identity and digital in business.

a strong brand name is more than a label—it’s your first impression, your story in a word. at beryl, we dive deep into your purpose, positioning, and audience to craft names that feel just right. from disruptive D2C brands to legacy businesses, we help you name boldly, meaningfully, and memorably.

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our best projects for clients

oona

we craft brand names that are easy to recall, hard to ignore, and built to last.

a strong brand name is more than a label—it’s your first impression, your story in a word. at beryl, we dive deep into your purpose, positioning, and audience to craft names that feel just right. from disruptive d2c brands to legacy businesses, we help you name boldly, meaningfully, and memorably.

brand strategy

S/ 01

– brand positioning & persona building
– tone of voice & messaging system
– competitor & category mapping

brand naming

S/ 02

– business, product & service names
– trademark & domain availability
– renaming & brand refresh

name testing & validation

S/ 02

– phonetic, linguistic & cultural checks
– audience recall & feedback loop
– shortlisting & final approval decks

design intentionally distinctly strategically
the brand you’ll be known for

Every brand is born from intention. That’s why our process begins with understanding you — your story, your values, your ambition. We deep-dive into your world to uncover the real ‘why’ behind your business. Because only then can we design a brand that’s not just seen, but felt

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once we understand your business, we craft your brand’s positioning, messaging, and voice shaping how it should be seen, heard, and felt. This forms the strategy behind every design decision that follows.

with a strategy in place, we design your complete brand identity not just the logo. Every visual element is aligned to your brand story and built to connect with your audience.

We deliver brand guidelines that ensure consistency across packaging, website, social media, and more — so your brand stays clear, strong, and scalable.

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we deliver brand guidelines that ensure consistency across packaging, website, social media, and more so your brand stays clear, strong, and scalable.

final design

final branding is more than a logo—it’s your voice, your story, and your identity brought to life. We help businesses create a powerful and lasting impression through strategic design, consistent messaging, and purposeful creativity.

green yolk

unleash

bharatX

ekana

sharda containers

delish

crafted with purpose

product

gallery

Masonry Gallery

happy customer

testimonials

we were clear about our product, but stuck on what to call it. beryl gave us a name that felt fresh, had domain availability, and passed trademark without a hitch. the name ‘furalle’ clicked instantly—with investors and customers alike.

naman sharma

founder, furalle

we needed a name that was meaningful in hindi yet global in feel. beryl's team nailed it with ‘ekkana’. it's clean, scalable, and perfectly aligned with our brand values. the process was fast, structured, and surprisingly insightful.

gaurav khetan

founder, ekkana

we deal in drone logistics—a crowded, tech-heavy space. beryl helped us cut through with a name that was simple, available, and trademark-safe. the name ‘droneco’ has become our biggest asset in brand recall

kishan

founder, droneco

question & answer

faq's

what makes a good brand name?

a good brand name is short, easy to pronounce, memorable, and aligned with your brand’s values and audience. it should be distinct, scalable, and ideally have available domain and trademark status.

why is brand naming so important for startups and new businesses?

your brand name is often the first impression. for startups, a great name helps attract attention, build trust, and create emotional connection—critical in crowded markets and digital-first launches.

how do you come up with brand name ideas?

at beryl, we use a structured naming process: deep discovery, competitor and audience research, ideation sessions, linguistic tests, trademark and domain checks, and finally, strategic name shortlisting

can beryl help rename an existing brand?

yes, we specialize in brand renaming and rebranding. whether you’re repositioning, going global, or modernizing, we ensure your new name retains relevance and builds new equity.

how many name options do i get and are they trademark-checked?

you’ll receive 3–5 high-quality, distinct names. each is checked for basic trademark availability (india and/or globally) and domain name viability before we present it to you.

what if the name i choose is not legally available?

we pre-check all names for basic availability, but if any chosen name faces legal hurdles, we offer a fresh round of ideation at no additional cost. we also collaborate with trademark lawyers if you need deeper validation.

do you offer naming services for products, sub-brands, or categories?

absolutely. we don’t just name companies—we also name products, brand extensions, digital tools, collections, and even internal programs.

what does your brand naming service cost?

our pricing depends on the scope (single brand, sub-brand, or multi-market naming). reach out for a custom quote—our packages are designed to suit both startups and enterprise brands.

our clients

our clients are at the heart of everything we do. We build lasting relationships, solve real challenges, and deliver designs that makes a difference.

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